PUBLIC-PRIVATE PARTNERSHIP MODELLING TO FOSTERING COMPETITIVE PERFORMANCE OF SMALL- AND MEDIUM-SIZED ENTERPRISES IN THE BULGARIAN COSMETICS AND PERFUME INDUSTRY

PUBLIC-PRIVATE PARTNERSHIP MODELLING TO FOSTERING COMPETITIVE PERFORMANCE OF SMALL- AND MEDIUM-SIZED ENTERPRISES IN THE BULGARIAN COSMETICS AND PERFUME INDUSTRY

PUBLIC-PRIVATE PARTNERSHIP MODELLING TO FOSTERING COMPETITIVE PERFORMANCE OF SMALL- AND MEDIUM-SIZED ENTERPRISES IN THE BULGARIAN COSMETICS AND PERFUME INDUSTRY

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This material Puzzles New/Sealed is focused on presenting some attainable modelling for establishing public-private partnerships /PPPs/ to promote competitiveness of small- and medium-sized enterprises /SMEs/ in the Bulgarian cosmetics and perfume industry.The goal is to study the market performance of SMEs in this sector and to offer successful transition to PPP with Universities and Research Centers, which concentrate investment resources to offer new biotechnological schemes for creation of new classes of cosmetics and perfumes.The research methods include a study of classical models of SME competitiveness to offer adequate models for transition to PPP to build competitive organic production in the context of the circular economy and the "Green Deal" sweatshirts of the EU.The results of the study are aimed at orienting SMEs to adopt ideas for investing in new biotechnological equipment and intensive partnership with public structures of the Bulgarian scientific environment - Institutes, Research Centers and Universities, as bearers of research potential for testing and implementation of new industrial solutions in the Bulgarian cosmetics and perfume industry during the programming period 2021-2027.

Conclusions are related to the derivation of a body of recommendations for the application of an adequate for the Bulgarian reality model of PPP for Bulgarian SMEs in the field of cosmetics and perfume industry.

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